Sunk by G Regime Forces : 1 (imaginary) - Sunk by NATO : 8 - GAME OVER!
…Especially in your Head.
G Regime announces this evening having struck a NATO battleship off the coast of Misrata. The Regime said that this hit was in reaction of the NATO ship shelling the city of Misrata.
Project for reality TV show “The Ghaddashians-From Bars to Barred” is in the works. Former Palestinian arms dealer to finance the project as a corporate readjustment strategy.
G-Tv which seemed to not be able to evolve from it’s 1950’s Soviet broadcasting style is soon to be retired.
Soon to be retired GTV:
“G regime, apparently hoping to turn the funeral into an outpouring of support for Moammar Gadhafi, announced the time and place on state TV and over text messages. Only a few hundred men showed up, however, and few appeared to be family or friends of the dead. At least a dozen were soldiers.”
(read more here)
Today were held the funerals of the 9 (or 11 or 16 or 18) Immams killed in Brega yesterday.
The event management process of today poses a prickly problem for mobile marketers.
Firstly, it confirms that random text messaging and main stream media announcements dilute the concept.
It also confirms without solid community endorsement, the target audience is not moved to act.
Previous attempts of text messaging to drum up support have already been proven less than effective.
see below - Mark Stone of Sky News
Let’s take a moment to analyse the axes of improvement:
1. Branding - Without a clear identification of the sender, how can the target audience relate to the concept? Always promote your brand/event/concept.
2. Sentiment - Avoid words such as “evil”. This generates negative sentiment and aversion. Always federate with positive expressions.
3. Rewards - The target audience should feel privileged. Why not offer something rewarding and empowering. Perhaps regime change?
In an nutshell :
If using a purely mobile marketing strategy to promote a concept, event or political ideology - speak the language of the sought after audience!
Following a REUTERS article speculation rages on the Twittervine….
Libyan govt spokesman calls Italy FM’s claims re: Gaddafi “nonsense,” which diplomatically is one step above hogwash but one below bullshit.
@acarvin: “which diplomatically is one step above hogwash but one below bullshit.” - So this leaves some wiggle room, right?